Is your explainer video creating strong leads? The goal of your explainer Video is to fundamentally persuade people to take action, to push your customers through the sales funnel with easy to understand explainer videos. To start the process you...
With the ongoing rollout of 5G in Australia and the evolving capabilities of hardware and handheld tech, the potential for integrating emerging technology into the graphic design space has never...
Some of you may have heard about Canva, an Australian “unicorn”, cloud-based business that produces a great product that helps clients make a range of digital and paper publications. However, I...
It’s an interesting question given the rise in technology, but the question that really needs to be asked is: what role should a business card play in the 21st century, if any? This is particularly...
I am working with the CEO of a division of a rather large publicly listed company at the moment, helping them prepare a presentation to all staff on the new company strategy. Unless I am able to...
I had the privilege of training the Chinese store managers of Tods’s group in Shanghai this week. It was the first time I have done so using a translator as they didn’t speak English but it was a...
I was reading an academic opinion article on PowerPoint today and it was on the issue of how many slides you should show per minute. The writer noted, “you are asking them to stare at a PowerPoint...
Time pressures aside, tenders are a great opportunity to reflect on the achievements, successes, breakthroughs and new offerings we bring to existing or potential clients. So, it always surprises me...
Since when do CEOs have time to waste? This week I had the opportunity to attend an event where large Australian companies were presenting to investors. I was disappointed to see that they didn’t...
7 Seconds or you’re history Making a great opening has always been important but how important has been highlighted by some research by Vanessa van Edwards and Brandon Vaughn in a well-structured...
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