Author Archive

Getting to Go: a Webcast Interview – Getting People to Take Action from a Presentation or Webinar

The key to a great webcast is getting your audience to take action Last week I had the pleasure of being interviewed by Sara Gonzalez at Redback Conferencing in a webcast on presentations and webinars. It focuses on how to get people to take action, something that most people aspire to do with a presentation. I hope you enjoy watching it as much as I enjoyed doing it. Click the image below to watch the video.   Subscribe to our mailing…

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If they don’t “Buy the Why”, they won’t buy your idea.

The Why, the importance of understanding what problem you are solving In his book “Start with Why” Simon Sinnek emphasises that people buy the “why” of a company well before they buy the “what”. It’s the same with presentations. All presentations aim to get people to think/do/feel a certain way, so you need to start with the “why”. By that, I mean you need to spend time outlining the reason “why” what you are about to say, or what you…

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Always make it worth your audience’s time

Know your target audience and deliver the right message at the right time. Timing your delivery and content creation is critical to capturing your audience’s attention. I gave a “TedX” style presentation at a conference a little while ago.  I was the fourth, and last, speaker of the group and the only one who didn’t do a 15 minute advertisement for my company or product. Unsurprisingly, the previous 3 speakers were not received well, for a number of reasons: Two…

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