Hitting Client Pain Points

It doesn’t matter how wonderful your products or services are if they don’t address your audience in a way they understand. For example, asking for more funds for a project you’re working on will not be as effective as you telling management the consequences if this project fails due to a shortage of funds. When Presenting your key take away to your audience you need to think from THEIR perspective and position the message in a way they see value...
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Nervous? Dont calm down, get excited!

We all get nervous before an important presentation and I’m often asked about ways to overcome nervousness before we present. Most try to eliminate the anxiety by calming down but, as research shows, this is the worse possible option. The research, out of Harvard Business School and published in the esteemed “Journal of Experimental Psychology”, took on the subject of re-framing anxiety to either calmness or excitement prior to presenting. The results produced a statistically significant improvement in performance along...
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How to Become an Influential Presenter

Ok, so you have been asked to do a Presentation in 3 weeks’ time about the results of a recent project you and your team have successfully completed. What’s the FIRST thing you do? Like most people, you would put it aside and not think about it until 3 days before the Presentation. You then panic, open PowerPoint and find whatever slides have been used in the past and make tweaks so it’s more appropriate for your Presentation. This is...
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How can this image change the way you present?

Lots of people know what they should do. They know what they should do to lose weight, they know what they should do to retire comfortably or that know that they should give up smoking…and I sure they know what they should do to do that. In fact, on a day to day basis, whether personal or business, none of us seems to be short of knowledge about what we should do, so why can some people do these things and...
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Why An Audience Won’t Take Action

Most (but not all) business presentations are about having people take action – getting them to do something after the presentation.  Things like buy your product, approve your project, give you a pay rise or promotion, all sorts of things.  If that is the case, then you need to consider what will stimulate them to say ‘yes’. Now, this blog is filled with discussion on that topic but today, I am taking a different approach …why won’t they take action? ...
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