How can this image change the way you present?

Lots of people know what they should do. They know what they should do to lose weight, they know what they should do to retire comfortably or that know that they should give up smoking…and I sure they know what they should do to do that. In fact, on a day to day basis, whether personal or business, none of us seems to be short of knowledge about what we should do, so why can some people do these things and...
Read More

Why An Audience Won’t Take Action

Most (but not all) business presentations are about having people take action – getting them to do something after the presentation.  Things like buy your product, approve your project, give you a pay rise or promotion, all sorts of things.  If that is the case, then you need to consider what will stimulate them to say ‘yes’. Now, this blog is filled with discussion on that topic but today, I am taking a different approach …why won’t they take action? ...
Read More

Getting to Go: a Webcast Interview – Getting People to Take Action from a Presentation or Webinar

August 19, 2016
PowerfulPoints
Last week I had the pleasure of being interviewed by Sara Gonzalez at Redback Conferencing in a webcast on presentations and webinars.  It focuses on how to get people to take action, something that most people aspire to do with a presentation.  I hope you enjoy watching it as much as I enjoyed doing it. http://www.redbackconferencing.com.au/2016/BSW/powerful-points_RB.mp4    
Read More

If they don’t “Buy the Why”, they won’t buy your idea.

July 21, 2016
PowerfulPoints
In his book “Start with Why” Simon Sinnek emphasises that people buy the “why” of a company well before they buy the “what”. It’s the same with presentations. All presentations aim to get people to think/do/feel a certain way, so you need to start with the “why”. By that, I mean you need to spend time outlining the reason “why” what you are about to say, or what you want them to do, is so important. I recently worked with...
Read More

Always make it worth your audience’s time

May 23, 2016
PowerfulPoints
I gave a “TedX” style presentation at a conference a little while ago.  I was the fourth, and last, speaker of the group and the only one who didn’t do a 15 minute advertisement for my company or product. Unsurprisingly, the previous 3 speakers were not received well, for a number of reasons: Two of them read their speech.  Really?  If this is the level of your competency then you either need to do more practice, get some training, or...
Read More