PowerPointPresentation training

Hitting Client Pain Points

It doesn’t matter how wonderful your products or services are if they don’t address your audience in a way they understand.

For example, asking for more funds for a project you’re working on will not be as effective as you telling management the consequences if this project fails due to a shortage of funds.

When Presenting your key take away to your audience you need to think from THEIR perspective and position the message in a way they see value in.

Just like when people sell you something, the first thing you think about is WIIFM – “What’s In It For Me?” needless to say, your audience is thinking the exact same thing.

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Bye, for now.

Lee Featherby (@mrpresentations)

Feel free to “Pick Our Brains” for 15 minutes. No obligation… we just want people to communicate better.

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