The make sure the logo is exact and to their style guide, the correct font and font weight, pantone colours used and nothing goes live without their official sign off.
Because well established businesses KNOW the value of their brand image and how much work they have done to build their reputations.
Strict management of their corporate brand likeness has over the years built instant recognition, and when that recognition is combined with consistency in the end user it drives brand awareness and loyalty.
You may not be consciously aware but you as a person are a business when you are speaking. You are representing your as a brand as well as your business. Your goal through your speaking should be to gain credibility when you speak and as a result, create an image that people want to identify with and trust.
If it is inconsistent or your competitor is doing a more professional job, you are making your task of promoting yourself and your business harder than it needs to be.
With the benefit of this information, brand concept and elements are evolved as an integral part of an overall marketing strategy.
Essential to the success of your presentation strategy is how we work with you to create is a Powerful Presentation that ensures consistent and concise delivery of your message that resonates your brand’s values with your audience.
Brand Guardianship – “What could possibly go wrong by creating our own presentation?”
The short answer is, plenty!
If you don’t know the answer to these questions, then you need PowerfulPoints.
Without the rules set in place your brand becomes open to changes that erode the consistency of a brands marketing strategy. Without such rules customer recognition of the business and their loyalty becomes diluted.
Bottom line is that in the long run, well meaning employees can cost the business it’s hard earned reputation and market position.
Being given the chance to present is a great opportunity for both you and your business to reconnect with your target audience, drive home your value proposition and how your solution solves their problems, grows their profits or makes their lives easier.