Facts Inform. Propositions Persuade. by Lee Featherby | 16 Sep 2025 Communication & Messaging, Presentations Summary: Most presentations fail because they try to inform instead of persuade. As a presentation designer, I see this constantly:...
Have you ever been to a presentation where there were so many colours on one slide that you didn’t know where to pay attention to? Or the text blended into the background and was too hard to read?...
I am working with the CEO of a division of a rather large publicly listed company at the moment, helping them prepare a presentation to all staff on the new company strategy. Unless I am able to...
I had the privilege of training the Chinese store managers of Tods’s group in Shanghai this week. It was the first time I have done so using a translator as they didn’t speak English but it was a...
Time pressures aside, tenders are a great opportunity to reflect on the achievements, successes, breakthroughs and new offerings we bring to existing or potential clients. So, it always surprises me...
Well done Theresa May: How to maintain grace under fire! Just had to blog this up and tell the world. You may not have heard about the UK's Prime Minister's speech from hell yesterday (the article...
Why getting excited about your presentation will ensure you get your message across. Knock em dead, no wake them up and motivate them.It's human nature to be anxious We all get nervous before an...
Are you looking to become an influential presenter Not sure where to start? Ok, so you have been asked to do a Presentation in 3 weeks’ time about the results of a recent project you and your team...
The key to a great webcast is getting your audience to take action Last week I had the pleasure of being interviewed by Sara Gonzalez at Redback Conferencing in a webcast on presentations and...
The Why, the importance of understanding what problem you are solving In his book "Start with Why" Simon Sinnek emphasises that people buy the "why" of a company well before they buy the "what"....
Know your target audience and deliver the right message at the right time. Timing your delivery and content creation is critical to capturing your audience’s attention. I gave a “TedX” style...
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