Category Archive for "Uncategorized"

Theresa May Speech from Hell

October 6, 2017

Just had to blog this up and tell the world. Well done Theresa May: How to maintain grace under fire! You may not have heard about the UK’s Prime Minister’s speech from hell yesterday (the article is below but I will summarise). First an “in your face” heckler, then a serious bout of coughing then finally, the sign behind her falling apart. Throughout it all, she maintained her dignity and carried on. If disaster hasn’t befallen you during a presentation…

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Why An Audience Won’t Take Action

October 7, 2016

Most (but not all) business presentations are about having people take action – getting them to do something after the presentation.  Things like buy your product, approve your project, give you a pay rise or promotion, all sorts of things.  If that is the case, then you need to consider what will stimulate them to say ‘yes’. Now, this blog is filled with discussion on that topic but today, I am taking a different approach …why won’t they take action? …

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If they don’t “Buy the Why”, they won’t buy your idea.

July 21, 2016

In his book “Start with Why” Simon Sinnek emphasises that people buy the “why” of a company well before they buy the “what”. It’s the same with presentations. All presentations aim to get people to think/do/feel a certain way, so you need to start with the “why”. By that, I mean you need to spend time outlining the reason “why” what you are about to say, or what you want them to do, is so important. I recently worked with…

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