Category Archive for "Uncategorized"

Why An Audience Won’t Take Action

October 7, 2016

Most (but not all) business presentations are about having people take action – getting them to do something after the presentation.  Things like buy your product, approve your project, give you a pay rise or promotion, all sorts of things.  If that is the case, then you need to consider what will stimulate them to say ‘yes’. Now, this blog is filled with discussion on that topic but today, I am taking a different approach …why won’t they take action? …

Read More

If they don’t “Buy the Why”, they won’t buy your idea.

July 21, 2016

In his book “Start with Why” Simon Sinnek emphasises that people buy the “why” of a company well before they buy the “what”. It’s the same with presentations. All presentations aim to get people to think/do/feel a certain way, so you need to start with the “why”. By that, I mean you need to spend time outlining the reason “why” what you are about to say, or what you want them to do, is so important. I recently worked with…

Read More

Always make it worth your audience’s time

May 23, 2016

I gave a “TedX” style presentation at a conference a little while ago.  I was the fourth, and last, speaker of the group and the only one who didn’t do a 15 minute advertisement for my company or product. Unsurprisingly, the previous 3 speakers were not received well, for a number of reasons: Two of them read their speech.  Really?  If this is the level of your competency then you either need to do more practice, get some training, or…

Read More