Category Archive for "Uncategorized"

Why An Audience Won’t Take Action

October 7, 2016

Most (but not all) business presentations are about having people take action – getting them to do something after the presentation.  Things like buy your product, approve your project, give you a pay rise or promotion, all sorts of things.  If that is the case, then you need to consider what will stimulate them to say ‘yes’. Now, this blog is filled with discussion on that topic but today, I am taking a different approach …why won’t they take action? …

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Getting to Go: a Webcast Interview – Getting People to Take Action from a Presentation or Webinar

August 19, 2016

Last week I had the pleasure of being interviewed by Sara Gonzalez at Redback Conferencing in a webcast on presentations and webinars.  It focuses on how to get people to take action, something that most people aspire to do with a presentation.  I hope you enjoy watching it as much as I enjoyed doing it.    

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If they don’t “Buy the Why”, they won’t buy your idea.

July 21, 2016

In his book “Start with Why” Simon Sinnek emphasises that people buy the “why” of a company well before they buy the “what”. It’s the same with presentations. All presentations aim to get people to think/do/feel a certain way, so you need to start with the “why”. By that, I mean you need to spend time outlining the reason “why” what you are about to say, or what you want them to do, is so important. I recently worked with…

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