McDonald’s APMEA

Summary

Summary

McDonald’s holds a bi-annual conference where the six world divisions present their last 2 years results and plans for the future of their division. Working with the Director of Communications from the APMEA (Asia Pacific, Middle East and Africa), Jessica Lee in Singapore, we were tasked with creating a presentation that would be on a par with the other 5 regions, including North America and Europe.

The exhibition theme was BIGGER, BETTER and BOLDER, and the presentation was to be played on a 15m x 5m screen… a huge canvas to work with. We aimed to capture the look and feel of the conference so there would be brand consistency between the presentation and the stands. According to Jessica, the presentation was a real hit and in her words, no other division came close to the same innovation and impact. Her testimonial can be seen here.

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