The team responsible for measuring climate change perception has had
difficulty conveying a clear and impactful message. Sustainability Victoria
engaged PowerfulPoints in the hope that we could add visual narrative and
draw more attention to the statistics and figures the surveys were revealing.
We started by creating a very visual and engaging presentation that was used for various audiences within government, schools and colleges, etc. We created bespoke illustrations which allow people to realize change was their responsibility and that they could make a difference.
The presentation was well received, not only internally but also by the various audiences to whom it was shown, even the Victorian Minister for Energy, Environment and Climate Change. Based on this strong response, PowerfulPoints was asked to create a video format allowing the information to be shared over a wider range of platforms. As a result, we created an animated video with a voice-over, telling the story and highlighting the important statistics.
It was a resounding success and PowerfulPoints has been invited to work on various other projects.