The goal of your explainer video is to fundamentally persuade people to take action, to push your customers through the sales funnel with easy to understand explainer videos. To start the process you need to have a clear idea of:What do you want...
Some of you may have heard about Canva, an Australian “unicorn”, cloud-based business that produces a great product that helps clients make a range of digital and paper publications. However, I...
Have you ever been to a presentation where there were so many colours on one slide that you didn’t know where to pay attention to? Or the text blended into the background and was too hard to read?...
I am working with the CEO of a division of a rather large publicly listed company at the moment, helping them prepare a presentation to all staff on the new company strategy. Unless I am able to...
I had the privilege of training the Chinese store managers of Tods’s group in Shanghai this week. It was the first time I have done so using a translator as they didn’t speak English but it was a...
Icons are one of the most used visual elements in contemporary design. We see them both online and offline, in presentations, websites, videos etc. It is a visual language that can communicate...
I was reading an academic opinion article on PowerPoint today and it was on the issue of how many slides you should show per minute. The writer noted, “you are asking them to stare at a PowerPoint...
Have you ever looked at a flyer, business card, PowerPoint presentation, video, app or advertisement and thought “something about this design doesn’t seem right". More often than not you just can’t...
Unfortunately, creative genes are difficult to come by and we aren’t all blessed with them. They’re magical things that are near impossible to teach. Their value, however, clocks in at more than...
Since when do CEOs have time to waste? This week I had the opportunity to attend an event where large Australian companies were presenting to investors. I was disappointed to see that they didn’t...
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