The goal of your explainer video is to fundamentally persuade people to take action, to push your customers through the sales funnel with easy to understand explainer videos. To start the process you need to have a clear idea of:What do you want...
Since when do CEOs have time to waste? This week I had the opportunity to attend an event where large Australian companies were presenting to investors. I was disappointed to see that they didn’t...
7 Seconds or you’re history Making a great opening has always been important but how important has been highlighted by some research by Vanessa van Edwards and Brandon Vaughn in a well-structured...
We’re almost 100% mobile focused, so how do you get your message across? With the growth of mobile connectivity and the ease of the ability to search for information, there is no doubt that the once...
What is your presentation strategy? While most businesses can achieve reasonable success with basic powerpoint presentation techniques and marketing, when it comes to strategically aligning the two,...
I am constantly amazed at the number of missed opportunities by businesses when they are trying to grab your attention and get their message across. This block of factories are in a prime location...
During the Le Tour de France and other grand tours there is a lot of discussion about what is commonly known as "the race of truth" or the tactics that rides use to give them the winning edge. Here...
These days it's very difficult to find a competitive advantage, let alone a long term, strategic one. Business is just that competitive. Beyond technical innovation that require huge amounts of...
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