Posts Tagged "Marketing message"

Some presenters just don’t get it. – Why content is king

Why content reigns supreme. Okay, I’m not known for my political correctness as I’m sure this headline confirms – but really they don’t. They think they are clever, but all they do is demonstrate they really don’t understand how slides work in conjunction with the presenter to reinforce the message. I’m referring to presenters who think a presentation that consists of big images and short text is the way to go, but they don’t take time to think about how…

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Why your presentation won’t work as a leave behind

Why you need to think about your “Walk away” content. Many people want to create a presentation that can also be used as a document that people can read and understand if they don’t attend the presentation, but it just won’t work. Here’s why: A presentation needs to be designed to be delivered with the aid of a speaker. Our design philosophy is that you ONLY put the key take away on the slides; the key things you want the…

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