The opportunity to present is a significant step to influencing and persuading people. The trouble is, people often don’t consider the gift they are receiving from the audience – that one irreplaceable commodity: time. The fact that they give their valuable time means you must respect it and deliver value, but many speakers don’t.
They spend little time considering what the audience needs to hear, they don’t pay attention to making sure the message is clear and easy to understand, often because a presentation is pulled together at the last minute. This happens because the speaker is also short of time or doesn’t fully understand what it takes to create a truly effective presentation.
Where did you learn to create a presentation?
If you are like most people, it was from your boss, your school/university or maybe you looked up some things on YouTube. The fact is, creating presentations that work is a sophisticated skill that few people have spent time developing. Sure, you may have done a presentation course but most of those focus on delivery more than content. Just because you know word doesn’t mean you are an effective writer…and just because you know PowerPoint doesn’t mean you can create effective presentations. It’s actually a skill.
Do you have trouble keeping the audience’s attention? Do they seem disinterested or start checking their email?
Believe it or not, if your presentation focuses on what you want the audience to ‘know’, it will most often be unsuccessful. Poorly designed, text and data heavy presentations with no narrative will also almost guarantee an audience will ‘switch-off’ before you can deliver your intended message. But, if your presentation shouldn’t focus on what you think need the audience to ‘know’, where should you focus?
It’s not easy to create good content that will engage your audience. Writing interesting content for presentations requires a specific skill set that can take years of experience and considerable time to do, unless you have a clear, structured approach. At PowerfulPoints, we have developed specific approaches that will help obtain and retain interest to the audience.
We have the expertise and knowledge for creating and designing professional presentations that will keep your audience attentive during your presentation.
If you are doing a presentation with a lot “at stake”, is it at the same standard as your web site? If not, why not? When you are presenting, isn’t it to people who are going to make a critical decision and isn’t that decision more important now than when they read your web site? Why then would you do that with something that doesn’t reflect your brand or the importance of your message?
Our expertise can help you with;