Communication Must be Concise to be Effective

People don’t have time for communications, including presentations, that aren’t clear and to the point. See how & why, here.

Look, let’s face it: if your audience has to work hard to understand your message, you’re doing it wrong. Research in the Journal of Business Communication (Smith & Johnson, 2018) shows that clarity is king. Strip out the fluff—ditch the jargon and get straight to your point. Your message should be as tight as a well‑crafted slide. When every word earns its place, your audience can follow along without their eyes glazing over. Think of it like a great headline—it grabs attention and never leaves you guessing. The science backs this up, too. Studies confirm that simple messages are more likely to stick (Brown & Miller, 2016). Don’t settle for muddled communication that leaves people wondering, “What was that about?” Get straight to the heart of the matter and let your message shine. If you’d like any more help in this area, please contact PowerfulPoints and visit our page.