Do business cards matter in the 21st century?
It’s an interesting question given the rise in technology, but the question that really needs to be asked is: what role should a business card play in the 21st century, if any? This is particularly relevant to B2B organisations where establishing relationships between...
Colours in presentation
Have you ever been to a presentation where there were so many colours on one slide that you didn’t know where to pay attention to? Or the text blended into the background and was too hard to read? The choice of colours is one of the most important decisions you need...
6 Tips for Effective Use of Icons in Design
Icons are one of the most used visual elements in contemporary design. We see them both online and offline, in presentations, websites, videos etc. It is a visual language that can communicate quickly and universally across different languages. Also, proper usage of...
The art of managing a creative team – Part 2
Welcome back for the second instalment of my series! If you haven’t had a chance to read it yet, I’d recommend going back and starting here: https://powerfulpoints.com.au/the-art-of-managing-a-creative-team-part-1/.All caught up? Righto then, let’s get into it. In...
Importance of white space in design
Have you ever looked at a flyer, business card, PowerPoint presentation, video, app or advertisement and thought “something about this design doesn’t seem right". More often than not you just can’t put your finger on why. A high percentage of the time the simple...
The art of managing a creative team – Part 1
Unfortunately, creative genes are difficult to come by and we aren’t all blessed with them. They’re magical things that are near impossible to teach. Their value, however, clocks in at more than King Midas’ touch, particularly for growing creative brands. So how do...