Have you ever looked at a flyer, business card, PowerPoint presentation, video, app or advertisement and thought “something about this design doesn’t seem right”. More often than not you just can’t put your finger on why. A high percentage of the time the simple answer is white space, or more specifically poorly structured white space.
Over the years your eyes and mind have been taught to expect information in a certain format: Left to right, top to bottom. The advances of our viewing life have compounded this further, with the addition of all the screens we interact with.
So what is it, and why is it so important in design?
White space or negative space is unmarked space in a layout, such as margins around a page, space between lines and paragraphs, etc. It’s a very important tool in design, and today we talk about why you should have enough white space in your layout.