How to Zoom like a pro in 8 easy steps
Lost your mojo presenting online? You’re not alone. Lee Featherby, CEO and founder of PowerfulPoints shares his top tips to help you bring back the magic. It’s a strange new world, and digital is now largely how we’re communicating with our co-workers, staff, and...
AR and VR in marketing – obstacle or opportunity?
With the ongoing rollout of 5G in Australia and the evolving capabilities of hardware and handheld tech, the potential for integrating emerging technology into the graphic design space has never been greater. And one of the greatest opportunities it offers is in the...
Want to inspire your staff? Ditch the Balance Sheet.
I am working with the CEO of a division of a rather large publicly listed company at the moment, helping them prepare a presentation to all staff on the new company strategy. Unless I am able to make a significant change, I fear it’s going to be a snooze-fest. The...
Since when do CEO’s have time to waste?
Since when do CEOs have time to waste? This week I had the opportunity to attend an event where large Australian companies were presenting to investors. I was disappointed to see that they didn’t have the time, skills or insight to prepare a really powerful...
Experienced in Business, want to work your own hours from home?
Experienced in Business, want to work your own hours from home? Are you an experienced business person taking a break from the corporate world? Would you like to earn money working from home, basically working your own hours? Maybe we can help. PowerfulPoints is one...
How much is a missed opportunity costing your business?
I am constantly amazed at the number of missed opportunities by businesses when they are trying to grab your attention and get their message across. This block of factories are in a prime location on a major freeway in Melbourne that has tens of thousands of vehicles...
The art and science of marketing
During the Le Tour de France and other grand tours there is a lot of discussion about what is commonly known as "the race of truth" or the tactics that rides use to give them the winning edge. Here are the top 20 key actions professional athletes take to help them...
How do you gain a strategic competitive advantage in 2018?
These days it's very difficult to find a competitive advantage, let alone a long term, strategic one. Business is just that competitive. Beyond technical innovation that require huge amounts of R&D, what can you do? Its not an easy question to answer. I often ask...