We work with your material to
ensure your communication is
interesting, concise and relevant
to the audience.

Why writing is important

Have you ever seen a beautifully shot movie with a pointless or confusing storyline? Regardless of how good
it looks, it’s hard to follow and you quickly lose interest. And what about one where the cinematography was
average but it was a compelling story and it held you through the end? Your business communication
is no different: if it is not well-written and made relevant to the audience, they will quickly switch off and you will have
a wasted opportunity.

People are busy and don’t have the time or interest in trying to decipher information. At PowerfulPoints, our approach
has been refined over the years to ensure:

• The communication is “Audience Focused^TM”…so that what you are saying is relevant to the audience and inspires action.
• It is concise and uses the appropriate tone of voice.
• It is not a data dump but rather an engaging story that delivers the information in a way that is understood.

And we know this successful approach will be delivered every time, because at PowerfulPoints we have in-house
copywriters who are meticulously trained and work in collaboration with our clients, their account manager and the
design team.

Contact us to see how we create effective content for you that’s proven to get results, and across any medium.