Icons are one of the most used visual elements in contemporary design. We see them both online and offline, in presentations, websites, videos etc. It is a visual language that can communicate quickly and universally across different languages. Also, proper usage of icons creates visual interest and grabs the user’s attention.
Comparing to creating a full illustration or purchasing stock images, icons can be a cost and time efficient tool to spice up your design. Here are a few tips on icon design that will help your work stand out.
Use brand colour
Icons are part of your brand’s visual identity; hence it should follow your brand’s colour palette. If you use stock icon sets, make sure to get them in an editable format, so you can change them to your company’s colours to reflect your branding.
Consistency in size and alignment
If you have multiple icons on one page, keeping them the same size and aligned properly will make the layout look neater and more professional.