How do you write to get read? Believe it or not, its NOT about quantity, its about quality and most writers don’t understand that. In many ways, teh last person to write about something is the subject matter expert because they think everyone cares as much about it as they do. They don’t and that is why you need brevity and clarity
Facts Inform. Propositions Persuade. by Lee Featherby | 16 Sep 2025 Communication & Messaging, Presentations Summary: Most presentations fail because they try to inform instead of persuade. As a...
Is your explainer video creating strong leads? The goal of your explainer Video is to fundamentally persuade people to take action, to push your customers through the sales funnel with easy to...
This This article illustrates how to utilise AI tools to reduce preparation time, enhance message clarity, and refine presentation slides while preserving your unique style. It covers the benefits...
Article Summary: In this article, I’ll show you how to sharpen your presentations by first pinpointing exactly what your audience needs to know and then being crystal clear on what you want them to...
Blog Summary: In this blog, we explore why focusing on 'credibility' rather than 'capability' in your sales presentation is crucial for success. We’ll dive into how talking too much about your...
Communication Must be Concise to be Effective People don't have time for communications, including presentations, that aren't clear and to the point. See how & why, here. Look, let’s face it: if...
The rise of Artificial Intelligence (AI) in the creative realm has sparked a wave of speculation about the future of the design industry. Will AI render human designers obsolete? Contrary to this...
How do you create an awesome presentation? Firstly, we need to ask, what makes great presentation content? So far we have established our presentation objective, determined what our audience would...
Ever wonder why there's a growing buzz around Gen Z's attention span when it comes to video content? The rumour mill suggests that if a video isn't bite-sized, it won't grab their attention. But, at...
"I had the pleasure of being interviewed by Jonathan Herps of Scale Up Growth (www.ScaleupGROWTH.co) this week. We discuss business, giving your staff a reason to get out of bed, AI, the secrets to...
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