Too many presenters rush straight into company facts or product specs without pausing to ask, “What does this audience actually need to know?” Even worse, they never define the one action they want people to take after the slides end. In this article we address exactly those issues
Blog Summary: In this blog, we explore why focusing on 'credibility' rather than 'capability' in your sales presentation is crucial for success. We’ll dive into how talking too much about your...
Communication Must be Concise to be Effective People don't have time for communications, including presentations, that aren't clear and to the point. See how & why, here. Look, let’s face it: if...
The rise of Artificial Intelligence (AI) in the creative realm has sparked a wave of speculation about the future of the design industry. Will AI render human designers obsolete? Contrary to this...
How do you create an awesome presentation? Firstly, we need to ask, what makes great presentation content? So far we have established our presentation objective, determined what our audience would...
Ever wonder why there's a growing buzz around Gen Z's attention span when it comes to video content? The rumour mill suggests that if a video isn't bite-sized, it won't grab their attention. But, at...
"I had the pleasure of being interviewed by Jonathan Herps of Scale Up Growth (www.ScaleupGROWTH.co) this week. We discuss business, giving your staff a reason to get out of bed, AI, the secrets to...
Microsoft’s Copilot promises to revolutionise the way we work by turning your words into the most powerful productivity tool on the planet. If you haven’t heard about it, check it out here. But,...
It would be difficult to find someone who hasn't heard of ChatGPT-3 since its launch in November 2022 – it has been a major point of conversation among businesses, academics, and consumers. People...
The goal of your explainer video is to fundamentally persuade people to take action, to push your customers through the sales funnel with easy to understand explainer videos. To start the process...
While looking for something to present to an employee on standards of behaviour, one of my senior staff came upon one of the best pieces of communication I have seen. You can find the full article...
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