How do you write to get read? Believe it or not, its NOT about quantity, its about quality and most writers don’t understand that. In many ways, teh last person to write about something is the subject matter expert because they think everyone cares as much about it as they do. They don’t and that is why you need brevity and clarity
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The secret to creating a good presentation: facts inform, propositions persuade.
Facts Inform. Propositions Persuade. by Lee Featherby | 16 Sep 2025 Communication & Messaging, Presentations Summary: Most presentations fail because they try to inform instead of persuade. As a...
How to Win Over Gen Z Without the TikTok Formula
Ever wonder why there's a growing buzz around Gen Z's attention span when it comes to video content? The rumour mill suggests that if a video isn't bite-sized, it won't grab their attention. But, at...
Jonathan Herps interviews Lee Featherby
"I had the pleasure of being interviewed by Jonathan Herps of Scale Up Growth (www.ScaleupGROWTH.co) this week. We discuss business, giving your staff a reason to get out of bed, AI, the secrets to...
Microsoft 365 Copilot. Meet Lee Hickin
Microsoft’s Copilot promises to revolutionise the way we work by turning your words into the most powerful productivity tool on the planet. If you haven’t heard about it, check it out here. But,...
Upslide: A dream plug in to Office
UpSlide: Is this the world's best Office plug-in? Maintaining control of brand standards and not having staff spend hours creating presentations are two of the biggest challenges we have seen...
ChatGPT: How will it impact your life?
It would be difficult to find someone who hasn't heard of ChatGPT-3 since its launch in November 2022 – it has been a major point of conversation among businesses, academics, and consumers. People...
Why animating gets better presentation results
When I started working with PowerPoint in 1994, there was an option for both a presentation’s slide transitions and animations called “random”. Basically, the system would put any of the transitions...
Making Good Presentations and Preventing Bad Ones
Listen to host Eric Dye & guest Lee Featherby discuss the following: What are the key factors which make a good, effective presentation? What are the most obvious differences between a good,...
AR & VR in marketing: obstacle or opportunity?
With the ongoing rollout of 5G in Australia and the evolving capabilities of hardware and handheld tech, the potential for integrating emerging technology into the graphic design space has never...
Do business cards matter these days?
It’s an interesting question given the rise in technology, but the question that really needs to be asked is: what role should a business card play in the 21st century, if any? This is particularly...
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