Facts Inform. Propositions Persuade. by Lee Featherby | 16 Sep 2025 Communication & Messaging, Presentations Summary: Most presentations fail because they try to inform instead of persuade. As a presentation designer, I see this constantly:...
Presentations
AI Presentations: Streamline Without Losing Your Voice
This This article illustrates how to utilise AI tools to reduce preparation time, enhance message clarity, and refine presentation slides while preserving your unique style. It covers the benefits...
Presentation Clarity: Cut the Fluff, Deliver What Gets Results
Article Summary: In this article, I’ll show you how to sharpen your presentations by first pinpointing exactly what your audience needs to know and then being crystal clear on what you want them to...
Sales Presentations: How to Lose the Deal
Blog Summary: In this blog, we explore why focusing on 'credibility' rather than 'capability' in your sales presentation is crucial for success. We’ll dive into how talking too much about your...
In the era of AI, communication must be concise
Communication Must be Concise to be Effective People don't have time for communications, including presentations, that aren't clear and to the point. See how & why, here. Look, let’s face it: if...
How to Manage Presentation Content
How do you create an awesome presentation? Firstly, we need to ask, what makes great presentation content? So far we have established our presentation objective, determined what our audience would...
How to Win Over Gen Z Without the TikTok Formula
Ever wonder why there's a growing buzz around Gen Z's attention span when it comes to video content? The rumour mill suggests that if a video isn't bite-sized, it won't grab their attention. But, at...
Jonathan Herps interviews Lee Featherby
"I had the pleasure of being interviewed by Jonathan Herps of Scale Up Growth (www.ScaleupGROWTH.co) this week. We discuss business, giving your staff a reason to get out of bed, AI, the secrets to...
Upslide: A dream plug in to Office
UpSlide: Is this the world's best Office plug-in? Maintaining control of brand standards and not having staff spend hours creating presentations are two of the biggest challenges we have seen...
Why animating gets better presentation results
When I started working with PowerPoint in 1994, there was an option for both a presentation’s slide transitions and animations called “random”. Basically, the system would put any of the transitions...
I love this piece of communication
While looking for something to present to an employee on standards of behaviour, one of my senior staff came upon one of the best pieces of communication I have seen. You can find the full article...
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