Hitachi STS
The Challenges
“Culture beats Strategy hands down,” said management guru Peter Drucker and Hitachi Rail wanted to get their parent company’s values of Harmony, Sincerity and Pioneering Spirit in front of their employees in Australia, Malaysia, China and India. They approached PowerfulPoints to help them develop a series of posters to put those values front and centre. The posters had to be able to stand alone or as a group and, they needed to reflect a mix of both the rich Asian heritage of the parent company and the western values of some of the target countries.
Values are always a function of a company’s Vision, Purpose and Mission, so we were also asked to create supporting visuals for those as well.
- Deliverables
- Concept Development
- Graphic Design
Our Solution
Starting with the brand’s colours of red, grey and white, we began the process of identifying the visuals that would best represent these values and we quickly identified that the Japanese characters captured the heritage of Hitachi and a calligraphic treatment allowed a sense of artistry to them.
We added to that a simple English explanation to give context with the added touch of including how the character was pronounced next to each character set. Finally we created supporting visuals that provided a visual interest and balance to the message.
The Results
So impressed was the client, the posters have been rolled out globally, across all countries in Europe, APAC and The Americas.
What the Client Said
“Hitachi Rail’s vision, mission and values have been carefully passed on to generations of employees and stakeholders throughout our company’s 100-year history.
The creative challenge was to develop a set of posters that clearly communicated Hitachi Rail’s vision, mission and values in a fresh, attractive and eye-catching way while remaining respectful of our company’s proud Japanese heritage. Equally important was the need for the creative to resonate with employees across multiple cultures.
The poster suite is now proudly hanging in Hitachi Rail offices across the Asia Pacific, Europe and the Americas.
From brief to the design concept, from client feedback to final art, the team at PowerfulPoints are completely in sync. The core team has been working together for a considerable time and has a deep understanding of how each other works. Their ability to manage a project from end to end, absorb pressure when I request an urgent job, and deliver high-quality work consistently is a major strength.
Their proven track record means I can be confident that the PowerfulPoints team will always respond and support my requirements, deliver something great, that meets the brief, that will be on time, and on budget.”