Marketing Tools Webinar Series
As the country’s largest financial institution, and with presence across New Zealand, Fiji, Asia, the US, and the UK, its not always possible for all employees to be present in one place, or even at one time, to engage with education, updates or new innovations. CBA needed series of marketing webinars that could be released and shown to the advisory group as a whole on a particular date, but should also be able to be viewed and understood on any given date in the future.
To get the best possible engagement, our team developed and delivered a series of five ‘Marketing Fundamentals’ video tutorials. The videos assist advisers with actionable marketing and client engagement ideas together with supporting tools to execute them. Previously this information was only available in long form hard copy. The tutorials tested a new method of engagement within the company with the additional benefit of continuing to do so by being always available.
PowerfulPoints assisted with content creation and script writing, developing a unique yet on-brand look and feel, as well as storyboards, all illustrations and animation to bring the education to life.
Video views from advisers across the group within the first 2 months of creation
Emails for this series achieved an open rate as high as
Feedback received from advisers was very positive with most describing the videos as being ‘spot on’.
“Since I’ve been working with you I have not lost a pitch… You have raised my awareness, standards and expectations to deliver nothing short of brilliant every time. The standard of your presentations are the best we have ever seen here at CCA and taking me to the top of my game.”
“The one day course gives a great overview on PowerPoint presentations from content, structure to best practice design. Certainly worth a day out of the office!”
“Awesome job! I can’t tell you how excited I am to show the video, you guys did an amazing job! I will be presenting the video during my trip to brazil, plus it will be broadcast on our webcast with more than 120 global equipment suppliers, after that it will be posted on our internal website.”