Case Study

The Challenges

McDonalds China had Steve Easterbrook, the worldwide CEO, coming to Beijing, China and they wanted to hold a very special “Town Hall” meeting with staff to celebrate.  Chinese culture traditionally likes to show respect to senior people and this was to be no exception.  The theme was “Remember your past but win the future” and they asked PowerfulPoints to create a visual expression of that as well produce the presentation for the day. Not only was Steve Easterbrook in attendance, but also the senior people from McDonald’s China. It was imperative the day made a big impact.

Our Solution

We designed a strong yet mystical theme representing the traditional architectural icons of China on the left and the more modern landmarks on the right, representing the flow of time from the past, to the present. We also suggested the senior executives make a memento for the day so we organised a Chinese calligraphy session with all the senior people creating one character of the theme on a specially prepared banner. To ensure success, we consulted with calligraphy experts so that we had the right inks, brushes and paper.  That banner, seen in the photos, now hangs in the world headquarters of McDonalds in Oak Brook, USA

The Results

Regina Hui, VP of Communications at McDonalds China said;

“The event was a fantastic success. It was our great pleasure to have worked with the amazing team at PowerfulPoints and we all love and appreciate the team’s work. It’s great to have them as a partner that we can rely on to deliver an exceptional product time and time again.”