Having staff understand the company mission and their role in it is critical to a success, multinational business. Sometimes, particularly in complex businesses, it takes more than a video or presentation for staff to really understand, engage and learn. The APAC Research Solutions, Life Science business of Merck knew this and developed a game to help get their message across.
What the client wanted
A leading science & technology company active in Healthcare, Life Science and Performance Materials with presence in 66 countries, the APAC Research Solutions team developed a game concept to help communicate their business vision and its execution.
They needed a visual tool that would work with the gaming concept that contained all the aspects and of the plan, set against the strategic pillars of the business were a critical element. Because it spanned the APC region it had to include a number of ethnic groups. The budget that was limited and the “Playing Board” needed to be large: A0.
Because of the size of the playing board, we needed to ensure that the image would be clear when printed on such a large document. We needed to create a sense of depth also, but the budget didn’t extend to 3D. Instead, we went isometric. This allowed us to create a multilevel space that covered the various aspects of the vision, as well as the hierarchical aspect of the broad elements of the business strategy. Because we used an isometric concept, we could secure many of the vector images from stock image libraries. This saved cost and, as they were vector, they could be scaled to any size without losing quality.
What the client said
Despite multiple modifications during development, the concept rapidly progressed from a rough sketch to a detailed rich and well-structured map. It was particularly impressive how quickly the team was able to go through each iteration and incorporate requests for changes. Ultimately, the result was very useful in framing the content and providing a memorable structure for communicating our commercial strategy.