Why content reigns supreme.
Okay, I’m not known for my political correctness as I’m sure this headline confirms – but really they don’t.
They think they are clever, but all they do is demonstrate they really don’t understand how slides work in conjunction with the presenter to reinforce the message.
I’m referring to presenters who think a presentation that consists of big images and short text is the way to go, but they don’t take time to think about how it actually works with an audience. (Now, I’m not criticising this presentation technique, just the people who really don’t understand how to use it.)
To my knowledge it was popularised by Garr Reynolds in the presentation space through his blog Presentation Zen and Steve Jobs in the wider, more commercial sense. They understood the approach and how an image and text in context support the speaker and their message, as these example show.