APA Group
The Challenges
The HR team was struggling to find an innovative way to communicate their Diversity & Inclusion strategy. They had used various videos in the past and the style was always the same – a person talking in front of a camera. They weren’t engaging and therefore not getting the message across.
- Deliverables
- Copy Writing
- Brand Strategy
- Illustration
- Animated Video
Our Solution
We created a new look and feel that strongly represented the APA Group, adding new layers of visual illustration and characters to complement their existing brand. It was new, different, branded and allowed people to relate with the ideas better, thereby improving retention.
We worked on the content and structure to provide comprehensive messaging, well-articulated and to the point. Our experience has taught us that videos should be kept within a three-minute timeline, anything longer would see a serious drop off in viewing. It was developed in PowerPoint, which allows for changes to be made, over time, without adding drastically to the costs.
The Results
The client loved it! The piece ticked all the boxes: clear, easy to remember, cost effective and flexible. Asking the staff for their feedback, they found it engaging and with clear messaging that was retained. The added bonus was that our design inspired deeper discussion internally. As a result, we were asked to develop a similar video for use externally.
