Commonwealth Bank of Australia
As the country’s largest financial institution, and with a presence across New Zealand, Fiji, Asia, the US, and the UK, it’s not always possible for all employees to be present in one place, or even at one time, to engage with education, updates or new innovations. The Commonwealth Bank of Australia needed a series of marketing webinars that could be released and shown to the advisory group as a whole on a particular date, but could also be viewed and understood on any given date in the future.
To get the best possible engagement, our team developed and delivered a series of five ‘Marketing Fundamentals’ video tutorials. The videos assist advisers with actionable marketing and client engagement ideas, together with supporting tools to execute them. Previously, this information was only available in long-form hard copy. The tutorials tested a new method of engagement within the company, and had the added benefit of always being available.
PowerfulPoints assisted with content creation and script writing, developing a unique yet on-brand look and feel, as well as storyboards, illustrations and animation to bring the education to life.