Commonwealth Bank of Australia

The Challenges

As the country’s largest financial institution, and with presence across New
Zealand, Fiji, Asia, the US, and the UK, its not always possible for all employees
to be present in one place, or even at one time, to engage with education,
updates or new innovations. CBA needed series of marketing webinars that
could be released and shown to the advisory group as a whole on a particular
date, but should also be able to be viewed and understood on any given date
in the future

Commonwealth Bank logo
  • Deliverables
  • Copy writing
  • Powerpoint slides
  • Animated videos
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Our Solution

To get the best possible engagement, our team
developed and delivered a series of five ‘Marketing
Fundamentals’ video tutorials. The videos assist
advisers with actionable marketing and client
engagement ideas together with supporting tools to
execute them. Previously this information was only
available in long form hard copy. The tutorials tested a
new method of engagement within the company with
the additional benefit of continuing to do so by being
always available.

PowerfulPoints assisted with content creation and
script writing, developing a unique yet on-brand look
and feel, as well as storyboards, all illustrations and
animation to bring the education to life.

The Results

656

Video views from advisers across the group within the first 2 months of creation

Emails for this series achieved an open rate as high as

78%

Feedback received from advisers was very positive with most describing the videos as being

‘Spot On’