Hitting Client Pain Points
It doesn’t matter how wonderful your products or services are if they don’t address your audience in a way they understand. For example, asking for more funds for a project you’re working on will not be as effective as you telling management the consequences if this project fails due to a shortage of funds.
When Presenting your key take away to your audience you need to think from THEIR perspective and position the message in a way they see value in. Just like when people sell you something, the first thing you think about is WIIFM – “What’s In It For Me?” needless to say, your audience is thinking the exact same thing.
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