Having staff understand the company mission and their role in
it is critical to a success, multinational business. Sometimes,
particularly in complex businesses, it takes more than a video
or presentation for staff to really understand, engage and learn.
The APAC Research Solutions, Life Science business of Merck
knew this and developed a game to help get their message across.
- Concept Development
Because of the size of the playing board, we needed to ensure
that the image would be clear when printed on such a large
document. We needed to create a sense of depth also, but the
budget didn’t extend to 3D. Instead, we went isometric. This
allowed us to create a multilevel space that covered the various
aspects of the vision, as well as the hierarchical aspect of the
broad elements of the business strategy. Because we used an
isometric concept, we could secure many of the vector images
from stock image libraries. This saved cost and, as they were
vector, they could be scaled to any size without losing quality.