How to Win Over Gen Z Without the TikTok Formula
Ever wonder why there's a growing buzz around Gen Z's attention span when it comes to video content? The rumour mill suggests that if a video isn't bite-sized, it won't grab their attention. But, at PowerfulPoints, we believe there's more to the story. The consensus...
Since when do CEO’s have time to waste?
Since when do CEOs have time to waste? This week I had the opportunity to attend an event where large Australian companies were presenting to investors. I was disappointed to see that they didn’t have the time, skills or insight to prepare a really powerful...
How do you get your message across on mobiles
We’re almost 100% mobile focused, so how do you get your message across? With the growth of mobile connectivity and the ease of the ability to search for information, there is no doubt that the once humble mobile phone is now our preferred way to source information....
Always make it worth your audience’s time
Know your target audience and deliver the right message at the right time. Timing your delivery and content creation is critical to capturing your audience’s attention. I gave a “TedX” style presentation at a conference a little while ago. I was the fourth, and...