Since when do CEOs have time to waste?
This week I had the opportunity to attend an event where large Australian companies were presenting to investors. I was disappointed to see that they didn’t have the time, skills or insight to prepare a really powerful presentation to get the best outcome from the event. (250 potential investors, some quite large, were there to hear their story.)
Not creating a professional presentation is like turning up in shorts and thongs…it just doesn’t give the appearance of a switched on, professional company. It could be said: they aren’t giving their audience an appropriate level of respect. Content heavy slides, no clarity, no animation and poor delivery. Some even did the real charisma killer: reading from scripts, thus not connecting with the audience. The internet has set the standard and if your communication isn’t up to that standard, people switch off.