Presenting

Here’s why you need the “Why” in a presentation

by Lee Featherby | Mar 24, 2021 | Communication, Crafting a message, Engage with audience, Marketing message, Messaging, Pitch, PowerPoint, Powerpoint Design, Powerpoint Training, Presentation, Presentation training, Presenting, Sales presentations, Strategy

Harvard Professor Ellen Langer conducted a study in the 1970s, where her researchers approached people using copying machines and asked if they could jump the queue.“Excuse me. I have 5 pages. May I use the Xerox machine?” had 60% of people say yes. Not bad. “Excuse...

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