So you need to create an Awesome presentation
Why content is king when creating an awesome powerpoint presentation.
Now that you know why you create an awesome presentation, you now need to think about the structure and flow of your presentation and this leads to the question of what content do you put on a slide to really make an impact yet not take away from your presentation?
Watch this short Powerful Points presentation to learn more.
Before we talk about that, you need to know the difference between 2 very different types of memory – Verbatim and Gist.
Verbatim comes from the Latin word Verbum which means “word for word”
Verbatim comes from that latin verbum, meaning “word” and is where you learn something “word for word”. As you would suspect, presentations are a good place to try and get someone to learn something verbatim, although many speakers seem to think you can…without much success.
Gist on the other hand is where we get the “general” meaning of something like an idea.
“Gist” memory on the other hand is where we get the substance or general meaning of an idea and, of course, presentations provide a perfect forum for this. So what role does a speaker play in the presentation if the slides are to deliver or evidence a key message? Well, the speaker must give context and meaning to that key message…they must make the connection between that message and what it means for the audience. In other words, they must get the “gist” of that key message across to the audience!
How do we create slides that support that?
There is a tendency for all presenters to want to put “commentary” on their slides. This is usually in the form of bullet points and this is part of the reasons we end up with too much text on a slide. Useful for verbatim memory, unnecessary for gist memory.
So to create an effective slide, you need to take all the “commentary” off and just leave the key takeaway on the slide. The substance or general meaning can then be delivered by the speaker who is, after all, the most effective part of the presentation’s communication.
In our next blog, we look at how to remove text.
Lee Featherby (@mrpresentations)
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