These days it’s very difficult to find a competitive advantage, let alone a long term, strategic one. Business is just that competitive. Beyond technical innovation that require huge amounts of R&D, what can you do? Its not an easy question to answer.
I often ask a client to make a list of the things that make them unique, I usually hear “our people, our service, our pricing”. The thing is, if I were to ask their competitors to make the same list, I will get the same answers – not much of an advantage then, are they?