Category Archive for "Crafting a marketing message"

Some presenters just don’t get it. – Why content is king

Why content reigns supreme. Okay, I’m not known for my political correctness as I’m sure this headline confirms – but really they don’t. They think they are clever, but all they do is demonstrate they really don’t understand how slides work in conjunction with the presenter to reinforce the message. I’m referring to presenters who think a presentation that consists of big images and short text is the way to go, but they don’t take time to think about how…

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How the ACBC used a presentation to create the China Hub

How working with James Hudson and the Australia China Business Council created a dynamic result PowerfulPoints recently had the pleasure of working with James Hudson and the Australia China Business Council to put together a dynamic presentation to help him propose the development of ChinaHub, a co-working space for Australian and Chinese companies involved in the bilateral trade and investment relationship. “I knew if I wanted to get the concept across to the stakeholders I needed professional assistance.  Not only did…

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Why your presentation won’t work as a leave behind

Why you need to think about your “Walk away” content. Many people want to create a presentation that can also be used as a document that people can read and understand if they don’t attend the presentation, but it just won’t work. Here’s why: A presentation needs to be designed to be delivered with the aid of a speaker. Our design philosophy is that you ONLY put the key take away on the slides; the key things you want the…

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