How to Create Killer Content for your Next Presentation
Creating killer content for a powerpoint presentation is easy with these few steps.
Are you worried about nailing your next presentation or just want to polish up your skills?
Having the right content in your Presentation will determine whether you reach business objectives or not. Most speakers focus their content on what they want to say rather than what their audience needs/wants to hear/see.
These helpful tips will make sure your powerpoint presentation stands out.
Having the right content in your Presentation will determine whether you reach business objectives or not.
Most speakers focus their content on what they want to say rather than what their audience needs/wants to hear/see.
Last time I spoke about the need to get the presentation objective correct. Today and in the next few videos I am going to discuss content and structure: in particular, what content to use when putting together a presentation that is asking the audience to take action; like buy your product or approve your project. We will talk about content for presentations that are to inform at a later stage.
Identifying the right content is essential.
The correct content will help keep your audience engaged and your presentation focused and concise. The right content will unquestionably help you get that “yes” you are seeking, the wrong content will not.
So, how do you start to create killer content?
When you are still in the planning stage of your presentation so you can do this next step using pen and paper and what you need to ask yourself is this:
If I was sitting in the audience for my own presentation, what questions would I need answered before I would say yes to this proposal?
I will say that again: If I was sitting in the audience for my own presentation, what questions would I need answered before I would say yes to this proposal?
This technique works really well because it reverses the process most speakers go through when they start talking…you stop thinking about what they want to say and start thinking about what they audience needs to hear.
I can tell you, most speakers focus on what they want and those that start to think about it from the point of view of the audience are both rare and refreshing. So, when you do this, try to think of as many questions as you can…you may want to do it with some colleagues to get the widest range of questions. When you have done this, see if you can group these questions in some way…often questions will fall into 4 – 6 categories like cost, risk reduction, quality control, impact…it will vary depending on your project and presentation outcome.
When you do this, you will find that some questions ask the same information in a different way, so start to filter out the duplicates. A good way to do this is write each question out on a post it note, then start putting them into groups and remove the duplicates.
You have now made the first significant step to identifying really powerful content for your presentation. In our next video, we will take this one step further.
Bye for now. Lee Featherby (@mrpresentations)
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