When global giant Facebook founder Mark Zuckerberg presents the whole world listens.
What you can learn from the influential global giant.
The launch and growth of Facebook will forever be etched in the business textbooks. Most of us are aware of how Facebook got started and how it has morphed into what it is today.
So what are the lessons we can take away from his style that we can apply to our own presentation techniques?
From new product launches, raising seed capital, first round funding, growth capital, reporting to stakeholders or simply keeping your employees up to date on what is happening with the company, here are some learning’s from Marks presentation techniques that you need to consider if you really want to get your message across.
1: Don’t DIY your presentation.
Do you think that Steve Jobs or Mark Zuckerberg create their own PowerPoint presentations?
Mark knows full well the value of his time and most likely engaged the services of professionals to not only design the presentation but also the styling and flow. A presentation designed to complement his technique so that he could get his message across in a way that reflected his personal style and that of his brand, Facebook.
2: Put the Focus on the People, Not the Product
Rarely do you hear Mark Zuckerberg talking about the various features of Facebook. When he is standing on stage addressing key stakeholders, he isn’t pushing the key features of Facebook’s new advances.
He knows most people don’t care, and the ones who do can easily find that information on the website or product literature.
Instead, he goes out of his way to emphasize the growth plans for the future using easy to understand, uncluttered and follow slides that he uses to prompt the discussion and engage the audience. He leaves the audience with no doubt what the current discussion is about.
Your presentation needs to be about simplicity, and that takes years of experience and discipline to be able to know exactly what to leave out and what to put in. When your brand needs to launch a product, everyone in the company is usually excited by the technical specs, and the countless ways your product can satisfy the needs of your customers and try to jam it all onto single PowerPoint slides.
The stakeholder doesn’t care. They care about their problems and how your product is going to fit into their life without the need to suffer from death by powerpoint.
Your presentation needs to show them a compelling picture of how it’s going to make their life better. That’s what gets people excited.
3: Get Stakeholders attention and their support early
Investors want to know about how it will help the company’s bottom line, create revenue streams and ROI. Employees want comfort in the knowledge that their jobs are secure and that they are part of an innovative business which in turn reflects on the brands ability to attract quality employees who want to work for the business.
4: Be Revolutionary
When Mark Zuckerberg takes the stage, the whole world watches. It’s not just because Facebook’s is a huge company, it’s not just because there are billions of dollars on the line.
It’s not just because Mark is a great speaker. It’s because they know Facebook isn’t afraid to change the world. Facebook’s team is not making incremental advances; they are massive inroads in the way we communicate.
By applying new techniques and using effective platforms that support the ability adapt their platform to help every day consumers get their message across. The team at Facebook have a sound understanding of the fundamental principles of message delivery
Maybe your company doesn’t have the same global awareness as Facebook, but every company, no matter how small, has the opportunity to revolutionize their business. When you achieve this, how will you announce it to your employees and stakeholders?
At your next shareholder meeting how will you get your message across and how do you want it to be remembered?
5: Turn Your Product Launch into an Event
When major brands launch a new product or service, you don’t see home made PowerPoint up on the screen and someone reading from cue cards or reading verbatim from a press release.
They command the stage with confidence, the same confidence they are trying to generate from the audience.
When Facebook wants to make an announcement when Mark Zuckerberg takes the stage, he isn’t so much a speaker as a showman. He spends time with his team to fully prepare and design his presentation leading up to the launch, making sure to plan every word, slide and even personal mannerisms to ensure the presentation is remarkable enough to leave the audience spellbound.
If you take the time to prepare your presentation professionally and make a big deal about your product launch, both your potential customers and stakeholders are more than likely to take you seriously and it reflect in the support of the product or service.
No matter how tempting it is, creating your own PowerPoint presentation and teaching yourself how to present to an audience of experienced investors or peers in not a smart investment and it in no way does any justice to the effort your business has put in to get the product to the market so far.
Imagine a beautiful present ruined by poor gift wrapping.
First impressions matter, a poorly created presentation can undo years of research, design and development, potentially leading to a poor product launch costing millions of dollars in lost sales and loss of faith from stakeholders in the process.
It’s your opportunity
Decision makers, influencers, and CEO’s of today and tomorrow have taken the time to attend your presentation, the people you want to target, are now all in one place.
Your role is to engage with purpose. They’re coming specifically to listen to what you have to say. It’s your opportunity to engage with high-quality content
You’re reaching a quality audience and it must be delivered with a professional context. Understanding the cost of getting a presentation professionally done is an incidental compared to what’s at stake
It’s your responsibility to engage them in a meaningful way, sharing valuable content about your products, services or results, tailored to how professionals engage. By doing so, you become part of your audience’s conversation.
Seize the opportunity to engage them.
Achieve your presentation goals
- Targeting – Creating awareness of your brand
- Engaging – Your audience deeply with quality content are they are forming perceptions and making decisions
- Optimising – Ceasing the opportunity placed before you to generate quality leads and build your reputation.
Prepare your message and content to the right audience.
With your specific end goal in mind, as your partner, PowerfulPoints innovative process helps you take advantage our unique products that create multiple touch points and help influence decision makers.
Learn more about how to become an Influential presenter read our blog https://powerfulpoints.com.au/become-influential-presenter/
Lee Featherby (@mrpresentations)
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