Too many presenters rush straight into company facts or product specs without pausing to ask, “What does this audience actually need to know?” Even worse, they never define the one action they want people to take after the slides end. In this article we address exactly those issues
Time pressures aside, tenders are a great opportunity to reflect on the achievements, successes, breakthroughs and new offerings we bring to existing or potential clients. So, it always surprises me...
Since when do CEOs have time to waste? This week I had the opportunity to attend an event where large Australian companies were presenting to investors. I was disappointed to see that they didn’t...
7 Seconds or you’re history Making a great opening has always been important but how important has been highlighted by some research by Vanessa van Edwards and Brandon Vaughn in a well-structured...
What is your presentation strategy? While most businesses can achieve reasonable success with basic powerpoint presentation techniques and marketing, when it comes to strategically aligning the two,...
I am constantly amazed at the number of missed opportunities by businesses when they are trying to grab your attention and get their message across. This block of factories are in a prime location...
During the Le Tour de France and other grand tours there is a lot of discussion about what is commonly known as "the race of truth" or the tactics that rides use to give them the winning edge. Here...
These days it's very difficult to find a competitive advantage, let alone a long term, strategic one. Business is just that competitive. Beyond technical innovation that require huge amounts of...
When Zuckerberg presents the whole world listens From new product launches, raising seed capital, first round funding, growth capital, reporting to stakeholders or simply keeping your employees up...
Why is it important to be an influential presenter? First of all, what is an "Influential Presenter"? An "Influential Presenter" is someone who knows that applying new techniques and using effective...
It doesn’t matter how wonderful your products or services are if they don’t address your audience in a way they understand. For example, asking for more funds for a project you’re working on will...
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