How content influences decisons

Sorry Canva, you got it wrong!

Sorry Canva, you got it wrong!

Some of you may have heard about Canva, an Australian “unicorn”, cloud-based business that produces a great product that helps clients make a range of digital and paper publications. However, I...

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Its not about the slides

Its not about the slides

I was reading an academic opinion article on PowerPoint today and it was on the issue of how many slides you should show per minute. The writer noted, “you are asking them to stare at a PowerPoint...

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7 Seconds or you’re history

7 Seconds or you’re history

7 Seconds or you’re history Making a great opening has always been important but how important has been highlighted by some research by Vanessa van Edwards and Brandon Vaughn in a well-structured...

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